Could a Frontline Job Actually Accelerate Your Career?

Sandra Moran, Chief Marketing Officer at Schoox, connected with Built In for a byline titled, “Could a Frontline Job Actually Accelerate Your Career?” In the piece, Sandra explores how frontline and hybrid “gray roles,” positions that blend operational work with technical and digital skills, are becoming some of the fastest paths to career growth and leadership experience. She makes the case that traditional job-search tactics are falling short as AI reshapes skill requirements up to 66% faster in exposed roles, and that job seekers who overlook frontline and deskless opportunities may be missing a faster route to building adaptable, in-demand skills. Sandra highlights how roles like shift leads and line supervisors now require systems thinking and real-time decision-making, giving employees earlier exposure to responsibility and skill development than many corporate entry-level jobs offer. She also emphasizes that certifications and on-the-job training carry real weight with employers because they demonstrate both capability and a genuine commitment to continuous learning.